Category: Uncategorized @caen

TradeTracker turns the world of performance marketing upside down, Nextail and Telegraaf Media Group enthusiastic about Real Attribution. Thursday 6 July, the Real Attribution Launch Event for the Netherlands took place with launch partner Telegraaf Media Group. The turn-out was huge and the attendees were astounded by the opportunities Real Attribution offers. During the event, […]

Determining the optimal attribution model in the online marketing world can be challenging. Many marketers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]

TradeTracker is continuing its fast expansion and growth phase. With operations delivering excellent results for advertisers and affiliates in all existing markets the time has come to enter the Latin-American countries starting from Mexico. The new office will start serving advertisers and affiliates today, 27 June 2017. The expansion means that TradeTracker currently provides its […]

TradeTracker’s Real Attribution models now provide advertisers with the possibility to reward all touchpoints involved in a conversion path, meaning that publishers are rewarded for their added value at every stage of the consumer journey. Within the Attribution settings advertisers have the possibility to set the Attribution Window length. This window can be any length up to a year, […]

As you probably know, TradeTracker has been shortlisted for the biggest international Performance Marketing Event ‘PI Live’ as Best Industry Choice of Network. We’re proud to have been shortlisted, but we strive to win the ‘Industry Choice of Network 2017’ award. TradeTracker asks you to vote for us! What to do: Just click on the […]

Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that use Real Attribution. A lot of publishers are […]

Bruges, Belgium, November 18 Continuing last year’s winning streak, the 2nd edition of the Digital Marketing Awards in Belgium proved to be a buzz. During the event the best digital campaigns of the year were crowned for their top performance within their respected categories.

London, October 31st 2016 Last week October 25-26 TradeTracker.com proudly sponsored Performance Marketing Insights London. We look back at a two-day experience of wrap-ups, stats, trends and takeaways through the eyes of TradeTracker.com with special thanks to photographer Dominique Pascal & the PMI events team. The event had a packed agenda full of informative sessions […]

The countdown to Performance Marketing Insights is drawing to an end, with only 3 days to go! This year, TradeTracker are a platinum sponsor at PMI, which will be taking place at the Park Plaza Hotel on 25 – 26th October. The line-up promises a two-day performance marketing extravaganza, complete with industry expert led talks, […]