Code of Conduct

In a market where integrity is fundamental to success, as employees of TradeTracker we conduct our business with the highest standards in transparency, ethics, leadership and collaboration to maximize our value for stakeholders. We acknowledge our influential position in the vast economical system and understand the responsibility. We abide by the law and expect our partners to do the same.

1. TradeTracker Code of Business Conduct

The TradeTracker Code of Conduct (‘CoC’ or ‘Code’) provides a guide towards our view of online advertising practices, aimed at fostering sustainable relationships between our advertisers and publishers. This CoC should be used as a basis for fair business practices. The online advertising landscape is continuously evolving, as do technologies, practices and techniques. As such, the Code is prone to be changed and amended to keep industry practices aligned with our values and beliefs. The goal of this CoC is to make sure that everyone working with the TradeTracker network, being advertisers, agencies, affiliates and TradeTracker employees, confirms to general and specific guidelines about the use of the TradeTracker Network.

2. Publisher Code of Conduct

The goal of the publisher CoC is to have publishers confirm to generic policies and guidelines to sending traffic to TradeTracker’s advertisers. Publishers should, in general, always offer the highest level of transparency possible by explaining where their traffic is coming from in their site description and their promotional activities. To offer this transparency publishers should confirm to the guidelines below. Publishers not acting according to these guidelines can be removed from the program and/or the TradeTracker network. Alongside the CoC, publishers should always confirm and apply the set conditions on a campaign level. In general those guidelines and policies help affiliates in sending the high quality traffic which the TradeTracker advertisers expect.

2.1. E-mail marketing

All publishers using e-mail to generate traffic should apply to the local laws and regulations regarding e-mail marketing. Users should have (preferably double) opted-in for receiving the particular email message(s) and should never be involved in any kind of spam activities.

2.2. Content

All content on publisher sites should not contain infringement of copyrights or intellectual rights of third parties. Content can’t contain illegal, pornographic, violent or discriminative messages and should not damage the good name of merchants, affiliates or any other relations of TradeTracker and/or TradeTracker itself. Content should always apply to local laws and/or regulations.

2.3. Artificial Traffic

Artificial traffic (sent by bots, scripts or other forms) is not allowed in the TradeTracker network. Consumers should not be forced to go to the website of the advertisers. This also concerns repeatedly generating manual clicks with the sole purpose of increasing the amount of clicks generated.

2.4. Click Origins

Click origins should not be cloaked or hidden by publishers. Traffic should only be coming from the URL which is set for that particular affiliate site.

2.5. PPC / SEA

PPC or Search engine advertising is not allowed on brand name(s) of TradeTracker advertisers unless explicitly stated in the campaign policies.

2.6. Sales / Lead fraud

Simulating transactions as end users is not permitted within the TradeTracker network. This may concern fake transaction information, self-generated transactions (with or without payment) or automatically generated transactions.

2.7. Cookies and Privacy

Publishers should conform to local laws regarding cookies and privacy.

2.8. Site Information

The site information page and site details should give an extended explanation of the activities and traffic sources of the affiliate. All affiliate sites should enlist as the correct ‘site type’ and ‘category’. If affiliates make use of 3rd party traffic sources or paid traffic, this should be clearly stated in the site description.

2.9. Cashback and Loyalty Constructions

Affiliates using cashback, rewards, get-paid-to or loyalty construction should confirm to the set campaign policies. Missing transactions should be reported to TradeTracker’s affiliate support by e-mail, by ticket messages to the advertiser or by adding them using the ‘add missed sales transaction’ tool.

2.10. Voucher Sites

Voucher sites should confirm to set campaign policies. Expired incentives and vouchers should be marked as such or should be removed by the voucher site. Misleading or fake vouchers are not allowed and voucher sites are only allowed to promote vouchers which were made available for a specific publisher(s) or the campaign in general.

2.11. Spyware/Malware

Promotion via Spyware/Malware or (bought) traffic is not allowed.

2.12. Adware

Traffic generation using adware (e.g. desktop applications, toolbars) is only allowed after written approval by TradeTracker and the advertiser(s) being promoted. Adware should be installed by the consumer and not installed automatically or without notice by the consumer.

2.13. Social Media

Publishers are allowed to use social media to drive traffic to their own site (if not misleading). Traffic from social media to advertisers should be in line with campaign policies and written approval is required beforehand from the advertiser.

2.14. Broken Links

Broken links will be reported in the broken link section on the affiliate platform. Publishers are asked to check regularly for broken links and fix or remove these as soon as possible.

2.15. Communication with Advertisers

Communication with advertiser (for written approval for certain promotions) can be done through the TradeTracker ticket system on the affiliate platform. It is possible to receive notifications when a ticket message is received.

2.16. Removal of Ads and/or Promotion Materials

Publishers who are requested by advertisers and/or TradeTracker to remove specific promotion materials and/or ads will do so within 2 workdays.

2.17. Campaign and TradeTracker News

Publishers can determine which news they would like to receive (by e-mail) from TradeTracker. The frequency, segment, or campaigns for which news is sent can be fully customized by publishers.

2.18. Internationalization

Publishers willing to promote campaigns from other TradeTracker countries need to register to the specific country first. This can be done from within the platform by adding a new site to their account under “account -> my sites” and selecting the country of preference. Once approved the new country will be accessible from the platform.

2.19. Payment of Publishers

Unless otherwise agreed, publishers are paid on the next payment round, depending on the publisher’s payment settings, once the advertisers have paid the commission to TradeTracker and publishers are allowed to be paid based on the accepted terms and conditions. Publishers are responsible for setting and checking their financial details in the platform. Specific taxes, if applicable, will only be paid if the account is set to a business account with the correct company details. Making changes in paid taxes is not possible in retrospect.

3. Advertiser Code of Conduct

The goal of the advertiser CoC is to set guidelines and policies to advertisers in how to manage their campaigns as transparent, fair and open as possible, so that publishers promoting these campaigns know what to expect of advertisers by clarifying their roles and responsibilities.

3.1. Content

Advertisers will make sure content on their website is in-line with local laws/regulations and does not contain illegal, pornographic, violent or discriminative messages and should not damage the good name of merchants, affiliates or any other relations of TradeTracker and/or TradeTracker itself. All content on advertiser sites should not contain any infringement of copyrights or intellectual rights of third parties

3.2. Active Campaign Management

Advertiser ensures they will work proactively on their affiliate campaigns to help publishers.

3.3. Transaction Validation

Advertisers will make necessary efforts to assess pending lead and sale transactions as soon as possible and in a fair and transparent way. If questions about transaction assessments arise, advertisers will explain to publishers why specific transactions have been assessed as such.

3.4. Reason for Rejected Transactions

In case of rejected transactions, an advertiser will specify per transaction why it’s rejected. In case of partial rejections, advertisers will adjust the order amount accordingly.

3.5. Communication through ‘tickets’

For publishers, receiving timely feedback is crucial for pleasant collaboration. Advertisers will take the necessary efforts to respond to open tickets within two business days.

3.6. Publisher Subscriptions

Publishers that subscribe for a campaign want to generate and place promotional materials as soon as possible. Advertisers will therefore make efforts to assess pending publishers as soon as possible. If questions arise, advertisers will explain to publishers why they have been rejected or removed from a particular campaign.

3.7. Promotional Materials

Advertiser will make sure the promotional materials (either banners, product feeds or text links) don’t contain infringements of copyrights or the intellectual rights of third parties. Materials can’t contain illegal, pornographic, violent or discriminative messages. Materials, including but not limited to: banners, text links, product feeds and voucher codes should all be up-to-date. Prices and product offers should be accurate.

3.8. Tracking

Tracking is essential to provide TradeTracker’s services to both advertisers and publishers. Tracking should be implemented at all times. If tracking issues arise advertisers will make sure these are solved and an adequate compensation is set up to the publishers.

3.9. Deduplication Across Affiliate Networks

Deduplication should ideally be implemented when multiple affiliate networks are active. When implemented, a fall back script should always be active to guarantee cookieless tracking. Advertisers will update TradeTracker if such scripts are implemented. Information concerning deduplication should be available for affiliates at all times in the campaign details overview.

3.10. Campaign Restrictions

There are various ways for publishers to engage in advertising activities. It should be indicated clearly if there are non-permitted forms of advertising. Such information should be available for publishers at the campaign description.

3.11. Remuneration for all Products

Affiliates have very limited influence on products sold as a result of redirecting customers to an Advertiser. Therefore, commission should be awarded for all products. If there are different commissions due to advertisers’ margins, TradeTracker’s Product Group solutions can be implemented.

3.12. Tracking of Purchases from Mobile Devices

If a mobile site is used that operates independently (, tracking should be implemented there as well to ensure those transactions will be rewarded.

3.13. Issues

If questions arise about the promotions of publishers, advertisers should try to discuss these with either the publisher through the ticket system or alternatively the TradeTracker account manager who can solve any questions.