Category: Uncategorized @caen

TradeTracker works together with several CSS partners that provide promotions via their own websites, but also bid for shopping ads on Google. This can go hand in hand with your own Google Shopping campaigns and Google never displays the same ad multiple times. If Google determines the same product from the same seller is being […]

The coronavirus is forcing B2B buyers and sellers to go digital en masse. What started as a crisis response has evolved into the new normality. Leading to major implications for how buyers and sellers conduct business in the future. Recent research from McKinsey shows that the shift to digital is here to stay. The B2B […]

So far, the financial sector has been able to resist the issues caused by the coronavirus. Banks are still resilient and continue to fulfil their role as lenders. However, the second corona wave has created more uncertainty. It is important that the current economic crisis does not spill over to the financial sector. In order […]

KAYAK has launched their first affiliate programme in Europe by choosing TradeTracker as their go-to network. Live in 8 countries, affiliates can start monetising traffic by promoting flights, hotels and cars through a range of different tools available on TradeTracker, including classic deeplinks, inspirational banners and responsive multi-vertical widgets. Whilst this may be a challenging […]

Online Shopping Opportunities June is one of the most active and eventful months of the year for many people. Not only because the sun is showing more often, but also because it is the holiday season. Normally the question immediately arises “What are we going to spend our vacation money on?”, But unfortunately, this year […]

TradeTracker’s newest feature, Mobile Metrics, gives merchants the opportunity to add their mobile app as a part of their campaign to track and monitor app installs, app starts and in-app transactions through cross-device touchpoints to reward publishers accordingly.   What is Mobile Metrics?   Nowadays, close to 250 billion mobile apps are downloaded per year and a continious and increasing growth […]

Can you please introduce yourself? My name is Alexander Hold and I am a Senior Manager at Global Savings Group (GSG), responsible for taking our new marketing products and services to our global markets. At GSG we strive to be the preferred affiliate partner for our 20.000+ advertisers and offering the latest innovative solutions is […]

Unpredictable times within the economy can, will and have influenced the way we do business and how we expand, divide or limit (marketing) budgets and business expenditures. However, the lowest risk expenditure, which will always solely be based on the actual performance, is Affiliate Marketing and here is why. Coronavirus and the change in consumer […]

We are pleased to announce that Transavia has expanded their operations with TradeTracker to three new markets, following a positive collaboration since they launched on the network in 2018, the airline is now live in 9 markets across Europe. Thanks to strong results in the Netherlands and France, showing an 800% increase in the number […]

Following Google’s announcement about its new privacy sandbox initiative, and the updates around http:// and https://, Google also made the announcement to make 3rd party cookies obsolete. Following Apple’s Safari and Mozilla’s Firefox, this comes as no surprise that Chrome, the most commonly used browser in many countries, would soon make an announcement about their […]