Category: Uncategorized @caen

The day of love and romance is almost upon us! Friday the 14th of February is known to many around the world as Valentine’s Day, a day to celebrate the love we have for our partners, family and friends. Whilst not everyone is too keen on the day from a personal perspective, Valentine’s Day still […]

Google has made it no secret that they plan to phase out unsecured content over the next several releases. This started with Chrome 79, released fully in December, and will continue until Chrome 81 is released in March. What this means for any site currently on the web, is content displayed in http:// will no […]

After months of planning the best deals and offers between advertisers and publishers, Cyber Weekend is finally over. Including Black Friday, Cyber Weekend has grown to become one of the largest sales events in retail and e-commerce history. This year is no different, with the results now in we’re finally able to share with you […]

Singles Day, or Guanggun Jie as it is known in China, has been an ever increasingly popular sales day that’s been making waves in global markets in recent years. Now one of the worlds largest online shopping days, 2019 sees the event reach its 11th year with Ali Express playing a key role. This year […]

October has arrived and that can only mean Halloween is around the corner! As the nights get longer and the temperatures start to drop, it’s time to pick the right pumpkin and get ready for a night of frightful joy as we approach the 31st of the month. This is a great time for brands […]

It goes without saying, that especially in recent years, Q4 is the prime sales period of the year for many advertisers in eCommerce. Historically in the UK, the end of year sales was traditionally reserved for the build-up to Christmas, Boxing Day and the January sales period going into the following year. More recently, however, […]

This year you can vote for Real Attribution in the Best Technology category by visiting the IPMA site here and selecting TradeTracker at section 16, which you can skip to. TradeTracker is extremely pleased to announce we have been nominated for a record 9 entries at this year’s International Performance Marketing Awards. Amongst the wide range of […]

The Back2School period is now here. This is the transition period between the end of the summer holidays and the start of the new school year. For most people, this also means a new start which is often accompanied by good intentions. In this recurring period, consumers demonstrably spend (more) money. The most obvious group […]

Coming to the end of Q1 with holiday season set to kick off for 2019, we spoke to Colin Carter of Weather2Travel.com to discuss the important role of content sites within the affiliate industry and the changing landscape towards the future. Weather2Travel.com is quite a unique concept within the affiliate space. What drove the idea to […]

For the second of our Publisher Spotlight blogs of 2019, we spoke with Ross Attwood, Retailer Partnerships Manager of Give as you Live to discuss the origins of their brand and what sets them apart from the Cashback/Reward scene in the UK. What can you tell me about Give As You Live and how did the […]