Real Attribution: | Dive into custom attribution model

29 March, 2019 by Volodymyr Babak

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model and elaborate on the customisation possibilities and the effects of this custom model.