Real Attribution: | more than simply splitting commission

29 March, 2019 by Volodymyr Babak

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way to go, since attribution models transform performance campaigns completely and take them to a whole new level.