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TradeTracker’s International Performance Marketing Award submission

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Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

05 March, 2020 by TradeTracker UK TradeTracker TradeTracker News

Unpredictable times within the economy can, will and have influenced the way we do business and how we expand, divide or limit (marketing) budgets and business expenditures. However, the lowest risk expenditure, which will always solely be based on the actual performance, is Affiliate Marketing and here is why. Coronavirus and the change in consumer […]

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21 February, 2020 by TradeTracker UK TradeTracker

We are pleased to announce that Transavia has expanded their operations with TradeTracker to three new markets, following a positive collaboration since they launched on the network in 2018, the airline is now live in 9 markets across Europe. Thanks to strong results in the Netherlands and France, showing an 800% increase in the number […]

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06 February, 2020 by TradeTracker UK TradeTracker TradeTracker News

Following Google’s announcement about its new privacy sandbox initiative, and the updates around http:// and https://, Google also made the announcement to make 3rd party cookies obsolete. Following Apple’s Safari and Mozilla’s Firefox, this comes as no surprise that Chrome, the most commonly used browser in many countries, would soon make an announcement about their […]

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06 February, 2020 by TradeTracker UK TradeTracker TradeTracker News

Google has made it no secret that they plan to phase out unsecured content over the next several releases. This started with Chrome 79, released fully in December, and will continue until Chrome 81 is released in March. What this means for any site currently on the web, is content displayed in http:// will no […]

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27 November, 2018 by rpelgrim TradeTracker

TradeTracker continues its Global expansion into Argentina TradeTracker is continuously growing at a fast pace as part of its global expansion plan. With operations delivering outstanding results for advertisers and affiliates in all existing markets – and the introduction of a Real-Attribution model – the time has come to enter the third Latin-American country, Argentina. […]

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13 November, 2018 by rpelgrim TradeTracker
11.11 - Singles Day TradeTracker

Singles Day is one of the greatest online discount events and a popular holiday that has come over from China. At Alibaba (Ali Express) Singles Day was held for the tenth time this year and again it broke all records. A turnover of 1 billion dollars was realised within 85 seconds from the start. Ultimately […]

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16 October, 2018 by TradeTracker UK TradeTracker News

TradeTracker are pleased to announce success after a brilliant evening at the International Performance Marketing Awards. This year’s ceremony saw TradeTracker receive the award for Best Performance Marketing Campaign in the MENA region highlighting our work with Sun & Sand Sports. Utilising TradeTracker’s experience and publisher relationships within the MENA region via “good influencer management”, […]

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07 September, 2018 by TradeTracker UK Awards TradeTracker TradeTracker News

TradeTracker is pleased to announce we have been shortlisted for 6 entries in the 2018 International Performance Marketing Awards. Categories include “Best Full Service Network” and “Best Performance Marketing Technology” as well as regional entries spanning the globe. 2018 has seen TradeTracker grow around the world, with new markets allowing us to operate a truly […]

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11 April, 2018 by TradeTracker UK TradeTracker

Jim Knopf joins TradeTracker as Managing Director of TradeTracker Germany. Jim Knopf has been active in Affiliate Marketing for over 11 years. During this lengthy period, Jim has held multiple positions that helped him to develop a broad knowledge about the Affiliate Market. He acquired his experience by being a Key-Account Manager, Sales manager, Digital […]

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20 July, 2017 by TradeTracker UK Attribution TradeTracker

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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