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In a market dominated by Last Click, TradeTracker presents Real Attribution. Motivate your publishers by making their effort worth more and by recognising their value through our game changing models.
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Real Attribution is designed to give advertisers full control in optimising campaigns, which reward all publishers involved in the Customer Journey. Whether they are initiating, assisting or converting. Five robust attribution models and a customisable solution give advertisers the power to weigh the elements that count, to multiply the results achieved in more inspired, to set up more attractive campaigns and to reward publishers appropriately.
Add weight to components most important to you, and create your tailored model. A powerful solution which allows additional valuation principles for individual site types or categories - leveraging the added value of any publisher activity. Define the elements to include and their relative value in line with your campaign goals.
Consumers visit different websites during the Сustomer Journey. All publishers involved are now fairly rewarded, resulting in more promotion and a higher return.
Download the Real Attribution brochures to discover the benefits of Real Attribution for your specific industry.
Find out more about the huge shift in both campaign performance and publisher behaviour that has been succesfully achieved since the launch of Real Attribution.