Real Attribution Insights – Real Attribution vs. Assisted Commissions
Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]
Read moreSuccesful Real Attribution Launch Event with Launch Partner TMG in NL
TradeTracker turns the world of performance marketing upside down, Nextail and Telegraaf Media Group enthusiastic about Real Attribution. Thursday 6 July, the Real Attribution Launch Event for the Netherlands took place with launch partner Telegraaf Media Group. The turn-out was huge and the attendees were astounded by the opportunities Real Attribution offers. During the event, […]
Read moreReal Attribution Insights: more than simply splitting commission
Determining the optimal attribution model in the online marketing world can be challenging. Many marketers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]
Read moreInsights – Real Attribution, from competition to cooperation
Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that use Real Attribution. A lot of publishers are […]
Read moreTradeTracker.com launches Real Attribution
Today TradeTracker releases its game-changing attribution technology named Real Attribution. In a market that has been dominated by the “last click” model since its existence, TradeTracker is the first affiliate network in the world offering a variety of attribution models to its clients. With this exclusive technology, advertisers can automatically remunerate multiple publishers and touchpoints per transaction in […]
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