In a market where the last click model is predominantly applied, much effort is made by publishers to obtain that position in the customer journey towards conversion. However, more than 95% of all affiliate transactions involves more than one affiliate promoting your campaign. Traditionally the affiliate responsible for the last click is rewarded a commission and reported to your transaction overview.
Conversion Path Tracking brings change to this principle and provides merchants and affiliates full insight to all Touch Points involved in the transaction. This transparent approach gives users more insight to their position and related returns which allows merchants and affiliates alike to amend and optimise their strategies in being of added value. Whilst advertisers obtain much more detail to which publishers are involved and what position they take in the customer journey, publishers can apply their tenets to achieve required campaign results.