INCREASE YOUR REVENUE WITH REAL ATTRIBUTION

Real Attribution Models

Real Attribution is designed to give advertisers full control in optimising campaigns, which reward all publishers involved in the Customer Journey. Whether they are initiating, assisting or converting. Five robust attribution models and a customisable solution give advertisers the power to weigh the elements that count, to multiply the results achieved in more inspired, to set up more attractive campaigns and to reward publishers appropriately.

First Touchpoint

First touchpoint gets all. Useful when you want to focus on getting more traffic and branding from publishers with a vast reach. A great strategy for brands with emerging brand value.

Custom Model

Achieve optimal targeting of your publishers’ audience by assigning relative weights to their operating categories. Create an appealing model for those publishers matching the defined target group.

Last Touchpoint

The traditional, last touchpoint gets all model. Totally customisable by using exceptions for specific site types and most applicable to direct purchase transactions.

Time-Decay

This model rewards publishers more favourably if their touchpoint are closer to the conversion and consistently proves the most suitable model for price-sensitive products and short-term promotions.

Linear Model

A model which values all involved publishers evenly, which applies very well to campaigns which require consumer interaction throughout the entire purchase funnel.

Position Based

Useful if you value the publishers who introduce your consumers to the brand and those who gave the final push. Well suited for campaigns with a longer decision-making process.