Real Attribution models vs. Assisted Commission model

22 March, 2019by yana

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”.

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TUI Netherlands | Performance shift with Real Attribution

TUI Netherlands | Performance shift with Real Attribution

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Real Attribution: Changing consumer behavior

Real Attribution: Changing consumer behavior