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3 days ago

TradeTracker.com

We are TradeTracker. A global team of result driven affiliate junkies, devoted to performance marketing and accelerating online business. Driven by our commitment to technological innovation we offer unrivalled solutions.

On our way to becoming the undisputed international number 1 in the Affiliate World, we have grown to become an international company by expanding to 24 countries, and counting.

With the consistent growth of our company we aim to have a consistent growth of the TradeTracker team too, which is why we are currently extending our entire team at the TradeTracker.com International Headquarters in Almere.

Of course, the best products need the best people. Driven people, devoted to innovation, devoted to performance and devoted to responsibilities.

IS THIS YOU?

We provide you with extensive training and development opportunities throughout your carreer. So apply now and achieve your full potential!

All we need from you is to leave your contact information through the apply button above this message, (the rest is optional) and we will get in touch with you within 24 hours.

Do you have any questions or do you wish to contact us immediately? Please call us: +31 88 8585 509.
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3 days ago

TradeTracker.com

Wir sind TradeTracker. Ein globales Team oder ergebnisorientierte Partner-Junkies, die sich dem Leistungsmarketing und der Beschleunigung des Online-Geschäfts widmen. Angetrieben von unserem Hingabe zu technologischen Innovationen, bieten wir einzigartige Lösungen.

Auf dem Weg zur unbestrittenen internationalen Nummer 1 in der Affiliate-Welt, haben wir uns durch die Expansion in 24 Länder zu einem internationalen Unternehmen entwickelt und wir verbreiten uns weiter.

Mit unserem konsequenten Wachstum unseres Unternehmens, streben wir ein konsequentes Wachstum des TradeTracker-Teams an. Deshalb implementieren wir heute unser Team im TradeTracker berliner büro.
Selbstverständlich brauchen wir die besten Produkte und die besten Leute. Ein besseres Bild von TradeTracker Kollegen: Angetriebene Leuten die sich der Innovation widmen, der Leistung widmen und Verantwortungsgefühl haben.

Sind Sie das?
Wir bieten Ihnen umfassende Schulungs- und Entwicklungsmöglichkeiten für Ihre Karriere. Bewerben Sie sich jetzt und nutzen Sie Ihr volles Potenzial!
Sie Können Ihre Kontaktinformationen oben diese Nachricht hinterlassen. Der Rest ist optional und wir werden innerhalb von 24 Stunden Ihnen Kontaktieren.
Haben Sie Fragen oder möchten Sie uns kontaktieren? Bitte schicken Sie uns Ihre Nachricht.
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TradeTracker’s International Performance Marketing Award submission

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Vi er globale

TradeTracker er representert internasjonalt, og som medlemmer av nettsamfunnet vet vi kanskje bedre enn noen andre hvordan vi gjør landegrenser overflødig.

Vår globale tilstedeværelse gjør oss tilgjengelig og relevant på alle lokale markeder, samtidig som vi åpner opp for et nettverk av internasjonale partnere.

Våre vekstambisjoner har gjort at vi nå er tilstede i mer enn 19 land, mens vi kontinuerlig planlegger vårt neste store skritt.

North America

29 July, 2017 by pkeckeis Attribution TradeTracker News

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints involved, and the path diversity, will be explored further.

Changing consumer behavior

Real Attribution has changed the way in which publishers promote campaigns. Publishers now have the opportunity to earn commission at every stage of the customer journey, and are adjusting their promotions in order to maximise their benefit from the Real Attribution model. This has resulted in changes to the conversion paths of these advertisers.

Average Path Length

A noticeable change in campaigns running with TradeTracker’s Real Attribution, is that the average path length increased. The increased number of publishers positioned in the initiating stages of the customer journey have caused an growth in the average path length, from 18.74 days to 25.05 days. This is increasing week-on-week as more publishers sign up to attribution campaigns. At an individual publisher level, we have seen evidence of publishers adapting their promotions to suit the Real Attribution model. The length of individual paths in which only one specific publisher was involved also increased. These longer average path lengths are indicative of publishers being better able to spread their influence over the full customer journey.

Number of Touchpoints

An expected change was an increase in the number of touchpoints involved in a single conversion. Analysing all attribution conversion paths together shows an increase in the average number of touchpoints involved with transaction from 2.43 to 3.16. A greater number number of touchpoints created by publishers means more exposure, branding and, ultimately, more transactions for the advertiser.

This increase is mainly due to two factors:

1) The number of additional large (media) publishers signing up for campaigns;
2) The additional traffic sent by current top publishers, as theri eCPC increases with Real Attribution.

Path Diversity (publisher level /site type level)

It is also interesting to note that a greater diversity of publishers are promoting campaigns. The average number of publishers involved in a transaction changed from 1.9 to 2.7. When looking at this from a site type perspective, we see that the average number of site types involved within a path increases from 1.4 to 2.1. There are two main reasons for this change:

1) Campaigns dominated by specific publishers or site types on a last click model are now also more attractive for additional publishers and site types;
2) Advertisers who previously didn’t want to work with specific site types are now opening up their campaigns to these publishers again as every touchpoint gets its fair share of the commission.

The evidence provided suggests that Real Attribution has not only caused a shift in publisher behaviour, but in customer behaviour too. Publishers start focusing more on the complete
customer journey, rather than the last stages, generating greater awareness and interest for the advertisers they are promoting.