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3 days ago

TradeTracker.com

We are TradeTracker. A global team of result driven affiliate junkies, devoted to performance marketing and accelerating online business. Driven by our commitment to technological innovation we offer unrivalled solutions.

On our way to becoming the undisputed international number 1 in the Affiliate World, we have grown to become an international company by expanding to 24 countries, and counting.

With the consistent growth of our company we aim to have a consistent growth of the TradeTracker team too, which is why we are currently extending our entire team at the TradeTracker.com International Headquarters in Almere.

Of course, the best products need the best people. Driven people, devoted to innovation, devoted to performance and devoted to responsibilities.

IS THIS YOU?

We provide you with extensive training and development opportunities throughout your carreer. So apply now and achieve your full potential!

All we need from you is to leave your contact information through the apply button above this message, (the rest is optional) and we will get in touch with you within 24 hours.

Do you have any questions or do you wish to contact us immediately? Please call us: +31 88 8585 509.
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3 days ago

TradeTracker.com

Wir sind TradeTracker. Ein globales Team oder ergebnisorientierte Partner-Junkies, die sich dem Leistungsmarketing und der Beschleunigung des Online-Geschäfts widmen. Angetrieben von unserem Hingabe zu technologischen Innovationen, bieten wir einzigartige Lösungen.

Auf dem Weg zur unbestrittenen internationalen Nummer 1 in der Affiliate-Welt, haben wir uns durch die Expansion in 24 Länder zu einem internationalen Unternehmen entwickelt und wir verbreiten uns weiter.

Mit unserem konsequenten Wachstum unseres Unternehmens, streben wir ein konsequentes Wachstum des TradeTracker-Teams an. Deshalb implementieren wir heute unser Team im TradeTracker berliner büro.
Selbstverständlich brauchen wir die besten Produkte und die besten Leute. Ein besseres Bild von TradeTracker Kollegen: Angetriebene Leuten die sich der Innovation widmen, der Leistung widmen und Verantwortungsgefühl haben.

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Wir bieten Ihnen umfassende Schulungs- und Entwicklungsmöglichkeiten für Ihre Karriere. Bewerben Sie sich jetzt und nutzen Sie Ihr volles Potenzial!
Sie Können Ihre Kontaktinformationen oben diese Nachricht hinterlassen. Der Rest ist optional und wir werden innerhalb von 24 Stunden Ihnen Kontaktieren.
Haben Sie Fragen oder möchten Sie uns kontaktieren? Bitte schicken Sie uns Ihre Nachricht.
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Latest Videos

TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

Vi er globale

TradeTracker er representert internasjonalt, og som medlemmer av nettsamfunnet vet vi kanskje bedre enn noen andre hvordan vi gjør landegrenser overflødig.

Vår globale tilstedeværelse gjør oss tilgjengelig og relevant på alle lokale markeder, samtidig som vi åpner opp for et nettverk av internasjonale partnere.

Våre vekstambisjoner har gjort at vi nå er tilstede i mer enn 19 land, mens vi kontinuerlig planlegger vårt neste store skritt.

North America

09 August, 2017 by pkeckeis Attribution TradeTracker News

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model and elaborate on the customisation possibilities and the effects of this custom model.

Within Custom models advertisers can share their commission based on three different elements: the Position of the touchpoint, the Site type of the publisher who generated the touchpoint and the market segment of the publisher which generated the touch point. The calculation of the commission is set up in a way that every element is calculated by granting each element with a specific percentage of the commission. This is then distributed according to the distribution model chosen for that element. If advertisers decide to include exceptions into any model, the model will also be seen as a customised model.

Real Attribution - Custom Model in detail

Why advertisers choose a custom model

So far around 50% of the campaigns running with Real Attribution are active with a custom model. The reason for the majority choosing the custom model is that it gives them an additional way (next to the position of the touchpoint) of rewarding publishers for the value where the advertiser would like to see the added value.

Site Type & Market segment element effects

The effects of custom models in which advertisers add additional weight to specific site types or market segment is significant. Some noticeable examples:

- Advertisers who put a lot of emphasis on Bloggers in their site type element have noticed an increase of 40% in traffic from Bloggers;
- Advertisers which set a relatively high weight for Comparison sites experience improved advertiser’s positions among their listings and due to the increased eCPC values the number of transactions have increased two fold and more;
- Large retail campaigns setting specific high weights to publisher market segments matching their product categories, like Fashion, Electronics, Health & Beauty and Baby & Kids, noticed increased placements from publishers within these market segments.

Effects of Exceptions

Within the Custom Attribution model setting an exception to the model is an additional possibility. With the two possible exceptions, the advertiser can choose to either:

- Exclude an affiliate from being rewarded within the conversion path;
- Give a publisher (group) a fixed fee if it has the last touchpoint.

Advertisers use the first exception when integrating their direct CPC and CPM partners within their Real Attribution setup. During the initial phase of the integration, they set a no-attribution exception for these affiliates to see their role, and their impac t on the conversion paths. During
the second phase, they start moving the CPC/CPM commissions to CPA by removing the exception and paying these publishers on a performance basis as well.

You may read the detailed PDF document here.