Performance is our business.
We are TradeTracker. An international performance marketing company with our own technology, specialist knowledge and a commitment to the businesses we work with.
Get to know usOver two decades in performance marketing
01Who we are
Expertise that goes beyond the platform.
Since 2004, we have brought advertisers and publishers together through a business built around performance.
We develop the technology, manage the network and work alongside our clients to improve their programmes. Our account managers specialise in their sectors, combining local market knowledge with the experience of an international organisation.
From an ambitious local business to an established international brand, we bring the same focus: understanding the business and making its partnerships work.
02What we stand for
Our principles. In practice.
Innovation, transparency, responsibility and flexible service. These commitments shape our technology and the way we work with our partners.
Keep moving the industry forward.
We develop our own technology to address the challenges our clients face. Conversion Path Tracking and Real Attribution are examples of how we have expanded the insight and control available to advertisers and publishers.
Explore Real Attribution03Our track record
Experience. Always moving forward.
More than two decades of building, learning and developing our own approach to performance marketing.
The beginning of TradeTracker.
TradeTracker is founded. Performance marketing becomes the focus of the business we continue to build today.
From our company storyA clearer view of the customer journey.
We launch Conversion Path Tracking, giving advertisers and publishers insight into the interactions that lead to a conversion.
From our company storyA new approach to attribution.
Real Attribution launches, enabling advertisers to recognise and reward publisher contributions across the conversion path.
From our company storyInternational experience. Local understanding.
Our network spans four continents. Local teams and sector specialists bring that wider experience to the individual markets and businesses we serve.
Explore our locations04What sets us apart
Our technology. Our expertise. Your business.
The platform and the service behind it belong together. We combine product development with the practical knowledge of managing performance programmes.


Technology we develop ourselves
Our proprietary platform brings tracking, reporting, attribution and programme management together. Developing it ourselves keeps technology central to the service we provide.
Specialists who understand your sector
Shopping, finance, travel, telecom and services. Our account managers develop knowledge of their industries to give advice that reflects your market.
A partnership with accountability
Dedicated account management, clear campaign information and shared standards give advertisers and publishers a practical basis for working together.
05In our clients' words
inkClub
“We consider the highly professional and competent staff of TradeTracker an integral part of our international marketing team.”
Excerpt from the client testimonial published on our website.
Explore our client storiesGet to know TradeTracker
Let's talk about your ambitions.
Speak with our India team about your business, your market and what you want to achieve.
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