What does refusal on the publisher site mean for tracking?

Respect the applicable choice throughout the relevant measurement flow. What can still be recorded depends on the implementation and applicable rules. Do not automatically switch technology to continue the same refused processing. Check how consent or refusal is communicated to the next steps.

Related glossary: Consent management, Affiliate tracking

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What does refusal on the publisher site mean for tracking?

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What does refusal on the publisher site mean for tracking?

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