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International opportunities

What should I localise besides the language?

Check prices, currency, availability, delivery, returns information and landing pages. Adapt productfeeds, offers and promotional conditions to the local market too. A translated campaign needs an offer visitors can actually purchase and accurate information that publishers can use in that market.

Related glossary: Cross-border e-commerce, Product feed

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Related questions

How do I choose markets for international growth?How do I combine central coordination with local expertise?How do I compare results across countries?

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