How does Real Attribution differ from last click?

Real Attribution is TradeTracker’s own attribution technology. You choose how the available publisher commission is allocated across eligible interactions in the conversion path. This can reward initiating and assisting contributions too. Last click assigns the result to the final eligible click. Your chosen model determines the allocation.

Related glossary: Real Attribution, Attribution

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How does Real Attribution differ from last click?

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How does Real Attribution differ from last click?

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