Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]Les mer
Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]Les mer
Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]Les mer
Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]Les mer
Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]Les mer
Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]Les mer
TradeTracker’s Real Attribution models now provide advertisers with the possibility to reward all touchpoints involved in a conversion path, meaning that publishers are rewarded for their added value at every stage of the consumer journey. Within the Attribution settings advertisers have the possibility to set the Attribution Window length. This window can be any length up to a year, […]Les mer
Insights – Real Attribution, from competition to cooperation Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that […]Les mer
Today TradeTracker releases its game-changing attribution technology named Real Attribution. In a market that has been dominated by the “last click” model since its existence, TradeTracker is the first affiliate network in the world offering a variety of attribution models to its clients. With this exclusive technology, advertisers can automatically remunerate multiple publishers and touchpoints per transaction in […]Les mer
- Singles Day har igjen slått alle rekorder!
- TradeTracker og Visit Norway vant prisen «Best Native Advertising Campaign» på IPMA 2019!
- TradeTracker er nominert til 9 priser på International Performance Marketing Awards 2019
- TradeTracker continues its Global expansion into Argentina
- TradeTracker åpner kontor i Argentina