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Links, tracking & API

What is DirectLinking and why use it?

With DirectLinking, the affiliate referral first reaches a tracking route on the advertiser’s domain. The referral can be recorded in a first-party setup before the visitor continues to the destination. This reduces reliance on third-party cookies. The conversion must also be reported through the agreed method.

Related glossary: DirectLinking, Affiliate tracking

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What is the difference between tracking, attribution and validation?What is Hosted Tracking and how does it differ from DirectLinking?When is S2S tracking useful?

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