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TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

Vi är globala

TradeTracker har en internationell närvaro och vet hur man suddar ut gränser.

Vår globala närvaro gör oss närvarande på lokala marknader men kan samtidigt öppna upp vårt nätverk för internationella annonsörer.

Vår ambition att växa har lett oss till en närvaro i 19 olika länder samt att konstant planera för nästa stora satsning.

North America

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Hitta de senaste nyheterna från performance marketing-branschen, råd och tips om hur du kan förbättra din affiliatemarknadsföring, djupanalys av våra utvalda samarbetspartners och en glimt av livet från TradeTrackers sida.

27 November, 2018 by rpelgrim TradeTracker News

TradeTracker continues its Global expansion into Argentina TradeTracker is continuously growing at a fast pace as part of its global expansion plan. With operations delivering outstanding results for advertisers and affiliates in all existing markets – and the introduction of a Real-Attribution model – the time has come to enter the third Latin-American country, Argentina. […]

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13 November, 2018 by rpelgrim TradeTracker News
11.11 - Singles Day TradeTracker

Singles Day is one of the greatest online discount events and a popular holiday that has come over from China. At Alibaba (Ali Express) Singles Day was held for the tenth time this year and again it broke all records. A turnover of 1 billion dollars was realised within 85 seconds from the start. Ultimately […]

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Vi är stolta att kunna titulera oss pristagare efter en fantastisk kväll på International Performance Marketing Awards (IPMA). I år mottog TradeTracker priset för Best Performance Marketing Campaign in the MENA region efter vårt arbete med Sun & Sand Sports. Tack vare TradeTracker’s långa erfarenhet, goda relation med publicister i MENA-regionen och influencer-management i framkant, […]

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10 September, 2018 by Rob van Bergen TradeTracker News

Tradetracker kan stolt presentera att vi blivit nominerade i 6 kategorier på årets upplaga av International Performance Marketing Awards. Detta inkluderar kategorier som ”Best Full Service Network” och ”Best Performance Marketing Technology”, samt flera regionala utmärkelser runt om i världen. 2018 har varit ett år då TradeTracker har vuxit i världen och breddat sitt arbete […]

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flixbus affiliate

Flixbus affiliate -program är nu tillgängligt exklusivt hos TradeTracker och tillsammans expanderar vi Flixbus utbredning i de nordiska länderna. Det är något vi på TradeTracker är väldigt stolta över och vi är redo att ta Flixbus affiliate -program till nästa nivå och ser fram emot vårt fortsatta samarbete för företagets tillväxt. Avgörande beståndsdelar i samarbetet […]

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09 August, 2017 by pkeckeis Attribution TradeTracker News

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

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29 July, 2017 by pkeckeis Attribution TradeTracker News

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

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20 July, 2017 by TradeTracker UK Attribution TradeTracker News

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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08 July, 2017 by pkeckeis Attribution TradeTracker News

Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]

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01 July, 2017 by pkeckeis Attribution TradeTracker News

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

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