Can first-party tracking and S2S be used together?

Yes. A suitable first-party referral setup can be combined with a server-side conversion report. These components serve different stages of the measurement flow. Align click references, order references and deduplication so the same order is not processed unintentionally more than once. Test the complete combination before launch.

Related glossary: S2S tracking, Deduplication

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Can first-party tracking and S2S be used together?

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