How does de-duplication work across affiliate and other marketing channels?
De-duplication applies agreed rules when the same conversion is reported more than once or claimed by multiple marketing sources. Use a consistent order reference and agree which channels, events and reporting rules are in scope before implementation. TradeTracker's Code of Conduct requires advertisers to disclose implemented network de-duplication in the campaign information.
Check the outcome with test journeys involving the relevant channels, including repeat order notifications. Real Attribution allocates commission across eligible publisher interactions within its configured model. It does not automatically settle every claim made by other affiliate networks, paid search or email systems. Document those separate rules and keep publishers informed when they change.
Related glossary: Deduplication, Real Attribution, Tracking test