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Campaigns & setup

How do I find and invite publishers for my campaign?

Start with the audience, markets and promotional methods that suit your offer. Review publisher applications and work with your TradeTracker account manager to identify relevant content, comparison, loyalty or other partners. Assess the channel and audience fit rather than selecting partners on traffic volume alone.

Use the available account communication tools and your account manager to approach suitable publishers with a clear proposition: products, commission, campaign rules, creatives and the intended market. Advertisers decide which applicants to accept. An invitation is the start of a conversation; it does not guarantee participation or sales.

Related glossary: Publisher, Publisher approval, Traffic quality

Source: TradeTracker India: working with publishers

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