International growth

Start with demand for your offer, delivery, local pricing and customer service. Then discuss suitable publisher groups and partnerships in that market with TradeTracker. An international platform combined with local teams supports focused expansion. Set a market-specific objective and a consistent way to assess results.

Related glossary: International affiliate marketing, Cross-border e-commerce

Agree which objectives, reports and decisions are managed centrally and where local teams and account managers contribute. TradeTracker can connect international coordination with knowledge of language, publishers and market practices. Define contacts and responsibilities for each market so opportunities and changes reach the right people.

Related glossary: International affiliate marketing, Publisher

Check prices, currency, availability, delivery, returns information and landing pages. Adapt productfeeds, offers and promotional conditions to the local market too. A translated campaign needs an offer visitors can actually purchase and accurate information that publishers can use in that market.

Related glossary: Cross-border e-commerce, Product feed

Use consistent definitions for periods, transaction and payment statuses, costs and attribution. Specify the reporting currency and any conversion applied. Review publisher mix and customer journeys by market as well as totals. Local conditions can affect comparisons even when campaigns use the same platform technology.

Related glossary: Currency conversion, Analytics

Assess promotional rules, consumer requirements and data use for each market and audience. GDPR can apply to processing within its scope even when an organisation is outside the EEA. India’s DPDP framework has phased commencement, so check applicable provisions at implementation time. Use local campaign terms for admission, payments and promotion.

Related glossary: Cross-border e-commerce, Consent management, Digital Personal Data Protection framework