Real Attribution

Real Attribution is TradeTracker’s own attribution technology. You choose how the available publisher commission is allocated across eligible interactions in the conversion path. This can reward initiating and assisting contributions too. Last click assigns the result to the final eligible click. Your chosen model determines the allocation.

Related glossary: Real Attribution, Attribution

Real Attribution supports models including first touchpoint, last touchpoint, linear, time decay and position based, plus a custom model. You can assign weights to positions or publisher categories. Define eligible interactions and exceptions beforehand so partners can understand the resulting allocation.

Related glossary: Attribution model, Touchpoint

Start with your objective, customer journey and the publisher contributions you want to encourage. A long research phase calls for a different assessment from a short purchase journey. Compare allocation across actual conversion paths, discuss the effect on publishers and define how changes will be evaluated using a consistent measurement basis.

Related glossary: Conversion path, Attribution model

Real Attribution allocates a chosen publisher commission budget under model rules. Assisted commission adds a payment for assisting interactions alongside the primary allocation. For example, ₹1,000 could be split into ₹400, ₹200 and ₹400 across three eligible interactions. Agree additional fees and total campaign costs separately.

Related glossary: Assisted commission, Real Attribution

These roles describe an eligible publisher interaction’s position in the conversion path: the first interaction, an intervening contribution or the closing interaction. Real Attribution can reward those roles under the selected model. The role alone does not establish a fixed rate; campaign conditions and model rules determine the remuneration.

Related glossary: Touchpoint, Conversion path

Review changes in publisher participation, conversion-path composition and results on a comparable basis. Attribution shows how recorded value is allocated. Establishing the additional result caused by a collaboration requires an appropriate effectiveness study, such as a controlled test design.

Related glossary: Incrementality, Attribution

Check the campaign details and current conditions in your TradeTracker account. Look for the tracking period or referral window, and confirm with the advertiser or your account manager how it applies to the campaign's attribution model. Do not assume that every campaign uses the same number of days.

The attribution window determines whether an interaction is eligible to contribute to a later conversion. Cookie lifetime describes storage in the browser; transaction validation and payment have separate timelines. A cookie being present does not, on its own, guarantee commission. With Real Attribution, also check which interactions are eligible under the agreed model. Record the applicable settings when investigating a particular transaction.

Related glossary: Attribution window, Campaign tracking period, Cookie lifetime, Real Attribution

Source: TradeTracker glossary: attribution window