For advertisers
From opening an account to launching and managing your campaign.
Contact the advertiser team to discuss your offer, audience and target markets. The agreement, remuneration, tracking and campaign conditions are then defined. An information request does not activate a campaign or account. You do not need prior affiliate expertise to explore the options.
Related glossary: Advertiser, Affiliate programme
Agree objectives, publisher selection, commissions and promotional rules. Implement the selected tracking and verify an agreed test transaction, including its order reference, value and possible duplicate reports. Prepare current landing pages and creatives. With Real Attribution, also agree how publisher commission is allocated across eligible interactions.
Related glossary: Tracking test, Real Attribution
The platform combines publisher management, creatives, productfeeds, tracking and reporting. Webservices can connect available data with your own systems. The appropriate setup depends on your catalogue, processes and markets. Discuss scale and requirements in advance so that implementation and validation fit your needs.
Related glossary: Affiliate software, API
Discuss markets that fit your offer, delivery capabilities and objectives with your account manager. TradeTracker can combine international coordination with local market knowledge and publisher relationships. Relevant campaigns can be managed through the same interface. Each market still needs suitable materials, campaign conditions and technical checks.
Related glossary: International affiliate marketing, Cross-border e-commerce
Review clicks, recorded transactions, approvals and commissions using consistent periods, filters and statuses. A recorded conversion may still be reviewed or adjusted later. Real Attribution also shows eligible interactions and commission allocation under your model. Align definitions and measurement settings before comparing reports with other systems.
Related glossary: Analytics, Attribution
Prepayment makes funds available in advance for agreed campaign or payment obligations. Its effect on balances, invoicing and publisher payments depends on your agreement and account setup. Confirm those effects beforehand. An advance payment alone does not guarantee a particular payout time or improved campaign performance.
Related glossary: Prepayment, Payout frequency
A productfeed gives publishers structured product information, such as an item reference, price, availability and landing page. XML and CSV are common formats. Current, consistent data helps publishers display relevant products and direct visitors appropriately. The format alone does not increase conversions; data quality, updates and market fit matter.
Related glossary: Product feed
Provide links to relevant products, categories and offers, with clear destinations and current information. Deeplinks connect a recommendation directly to a suitable page. Measure which materials work for each placement and audience. Text links are not guaranteed to be the highest-converting format in every campaign.
Provide valid codes and offers with clear start and end dates, conditions and restrictions. Specify whether a code is general, exclusive or assigned to particular publishers. Align the landing page and reporting with the promotion. Voucher codes support promotion but do not guarantee additional or incremental revenue.
Related glossary: Voucher code, Incrementality
Supported HTML creatives can display a dynamic product selection or search function. Match the format, behaviour and permitted data processing to the publisher channel and creative specifications. Test destinations, mobile usability and tracking before release. Capabilities vary by integration and campaign.
Banners can present a brand, product or offer on an appropriate publisher channel. Use current images, readable messages and relevant destinations. Compare their contribution with other formats using consistent measurement rules. An impression or click is different from an approved conversion or a proven additional result.
Related glossary: Banner, Impression
The documented SOAP webservices provide access, according to your permissions, to information including campaigns, transactions, productfeeds, payments and creatives. They can automate reports and integrations. Request available access and documentation through your account. Agree data fields, update frequency and error handling with your developer, and never share API keys in chat.
Your account manager helps with campaign setup, publisher relationships and reviewing performance and improvements. Use clear objectives and consistent reporting definitions to agree next steps. Confirm specific fees, deadlines and responsibilities separately. Account management supports campaign development; it does not guarantee profitability.
Related glossary: Affiliate programme, Conversion rate optimisation
You need an offer publishers can recommend, a clear target audience and the resources to run a reliable campaign. TradeTracker works with established brands and startups; readiness matters more than the age of the business.
Prepare your website and purchase or lead journey, target markets, proposed commission and promotional materials. Identify who will implement tracking, review transactions and support publishers. Discuss these points with TradeTracker India so the campaign, management support and commercial agreement fit your business. An enquiry does not guarantee acceptance or activate tracking.
Related glossary: Advertiser, Affiliate programme, Tracking test
Start with the audience, markets and promotional methods that suit your offer. Review publisher applications and work with your TradeTracker account manager to identify relevant content, comparison, loyalty or other partners. Assess the channel and audience fit rather than selecting partners on traffic volume alone.
Use the available account communication tools and your account manager to approach suitable publishers with a clear proposition: products, commission, campaign rules, creatives and the intended market. Advertisers decide which applicants to accept. An invitation is the start of a conversation; it does not guarantee participation or sales.
Related glossary: Publisher, Publisher approval, Traffic quality
Arrange individual access with your account owner or TradeTracker team. Specify which advertiser or publisher account the colleague needs and the work they should perform, such as reporting, campaign management or payment administration. Confirm the user controls and permissions available for that account before granting access.
Each colleague should use their own TradeTracker ID and verification methods. Do not share a password, verification code or API credential. Connecting accounts to a TradeTracker ID changes how that person signs in; it does not automatically expand permissions in those accounts. Review access when responsibilities change and have obsolete access removed.
Related glossary: Advertiser, Publisher, API
Source: TradeTracker ID: individual sign-in and existing permissions
Ask Tarun for an explanation or a practical example. For account-specific help, contact your TradeTracker team.
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