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International growth

How do I choose markets for international growth?

Start with demand for your offer, delivery, local pricing and customer service. Then discuss suitable publisher groups and partnerships in that market with TradeTracker. An international platform combined with local teams supports focused expansion. Set a market-specific objective and a consistent way to assess results.

Related glossary: International affiliate marketing, Cross-border e-commerce

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How do I combine central coordination with local expertise?What should I localise besides the language?How do I compare results across countries?

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